1) It sucks all the talk away from Obama's big night and makes his speech a one day news story because this will now dominate the news cycle for over a week.
2) It gives McCain the perfect foil to talk about the experience thing. Who cares if the VP is relatively inexperienced he/she is not the president but what if the president himself is the inexperienced one? Then sir you have a problem. Every attack on her for inexperience just forces the press to compare her real executive experience with Obama's part time job in the Illinois legislature. And as for his US senate experience -well Obama said it himself "if I were to decide to run for president I would have to start now before I even serve one day in the Senate". Please, McCain is begging you -attack her for inexperience.
3) It makes McCain/Palin the ticket of change as much or more so than Obama. McCain loves that moniker and is comfortable with it. Her youth makes him the candidate of the future and definitely livens up the ticket. It also gives them real street cred that this is not just the same old Washington politics, not the same old Republican party. This is aimed at all those independents that are not yet comfortable with Obama and even those that might have thought they were may yet change their minds. For all the mud you are going to throw at her and for all you try to belittle her she actually confronted corruption in her own party and won. Show me those kind of credentials for anything Obama has ever done.
4) It will keep at the forefront all those wounded feelings that some women had when Hillary was attacked so viciously by the media and by her own party. Especially if the Obama campaign and the pundits fall into the trap of creating a double standard -inexperienced Obama is ok but inexperienced Palin is not? Or Tim Kaine was ok but Palin is not.
My take -this is risky but it is the boldest and smartest risky move I have seen in a long time. Is Palin herself up to it -we have no idea. But if she is then when you look back this will be the defining moment of the campaign.
Also the crap that is going around that this is just a cheap trick by McCain to win Hillary voters will backfire because every time you say something nasty about Palin, the wounds will reopen about Hillary not being our nominee and remind women that she was not even considered for VP. That will rankle and it will rankle every day until November 4th. Speaking as a Hillary supporter, I am impressed. Obama is in trouble.
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